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How To Generate Blog Post Ideas When It Feels Like Your Brain Is Broken

Melyssa Griffin

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How To Generate Blog Post Ideas When It Feels Like Your Brain Is Broken | Ever feel like you just CAN'T think of new ideas? Motivation is gone? Creativity is at an all time low? For bloggers, this can be tough. Luckily, we've got some helpful tips so YOU can get your mojo back. Click through to check 'em out!

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As a blogger, it’s common to go through different seasons of creativity. There are, of course, the times in which you feel positively invincible. You find yourself so full of ideas that you can’t even begin to implement them all. But then there are tougher seasons, ones in which coming up with new content feels like pulling teeth. Suddenly, all of your ideas seem trite or weird or just plain nonexistent, and while you can’t be certain, you’re pretty sure someone stole your brain in your sleep. I mean, it’s the only logical explanation.

How To Generate Blog Post Ideas When It Feels Like Your Brain Is Broken | Ever feel like you just CAN'T think of new ideas? Motivation is gone? Creativity is at an all time low? For bloggers, this can be tough. Luckily, we've got some helpful tips so YOU can get your mojo back. Click through to check 'em out!

Since successful blogs depend on consistent and fresh content, it’s natural to panic a bit when your mind seems to be on vacation. But allow me to assure you: your brain hasn’t been stolen. It’s still in there sloshing around, I promise. You have had great ideas in the past and you will have great ideas again. And even though creative blocks happen, it’s totally possible to work your way back to your invincible-blogger-self. In fact, it actually doesn’t have to take as long as you might think. If you’ve run out of blog post ideas, here are some quick ways to get the magic back:

Become a diligent note-taker

You know all of those brilliant ideas you have as you’re going about your day? The ones that make you think, “Oh, I should make a note of that,” but then you get sidetracked and NEVER ACTUALLY MAKE A NOTE?! It’s time to finally start writing that stuff down. The good, the bad, the weird – make notes of every blog post idea you have throughout your day. This way, you’ll have inspiration available to you whenever your brain starts to fail you. Obviously, you can go old school and carry a notebook, but for me, the Notes app on my iPhone has become my best friend.

Related: How I Organize and Plan Blog Posts

Read like crazy

My favorite piece of writing advice comes from Stephen King, and I actually think it applies perfectly to blogging, too. He says: “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” You already know that it’s important to blog regularly, but if you’re feeling sapped of post ideas, it may be time to feed your creative brain with some straight-up blog scouring. Obviously, this does not mean that you should steal someone else’s content because, ugh, that’s awful. Instead, start subscribing to blogs that leave you feeling inspired. Also, pick up a book. It does the brain good.

Related: 10 Books Every Aspiring Blogger Should Read

Remix your old posts

One thing that may be halting your creativity is the fear that you are repeating yourself. You may have tons of ideas for new posts, but unfortunately, they look a lot like things you’ve already shared on your blog. But hey, don’t let that stop you! You can always approach a topic from a different angle OR you can simply expand it further. This is SO okay and honestly, totally normal. You may have posted about something a year ago that you now have a completely new take on. Or perhaps you learned something new about an old topic. Go back through your posts and see if there is something there that you can reconstruct.

Related: 9 Ways to Increase Blog Traffic By Updating Old Blog Posts

Mindmap

Mindmapping is my go-to activity whenever my brain feels fried. If you’ve never mindmapped before, here’s how it works: start by writing a broad topic, possibly your blog’s niche, in the center of a page (ex: small business development). Then draw branches out from that central idea to several subtopics (ex: growing an audience, utilizing social media, creating quality products, etc.). Continue branching out from those subtopics and pay attention to areas of your map that start to become particularly detailed. This practice is especially helpful in turning your half-ideas into fully formed ones.

Consider a “life/brand update” post

Your readers come to your blog because, well, they like you. Sure, they love the incredibly useful content you deliver, but they also like your writing voice, your sense of style, the effortless way in which you repurpose a mason jar – whatever it is there is to dig about you, your readers are digging it. And when you like someone, it’s common to want to know what they’re up to. That being said, if you haven’t given an update on your life or business in a while, now might be a good time. Here’s an example of a recent one on this blog.

Write the post that scares you

If you’ve been blogging for a while, I’m betting there is a post you’ve wanted to write, but you just haven’t gotten around to it. It kind of floats in the back of your mind, but when you actually think about creating it, you feel slightly uneasy. Maybe the subject matter is a little controversial or maybe it’s a post that requires a bit more research than you are used to doing. Whatever the case, my recommendation is this: write the damn thing. In my experience, those ideas that you just can’t seem to shake are often the ones that best represent who you are. Even if it makes you sweat, just write it.

Get up. Walk out the door. Live a little.

Diverse life experiences are the most powerful catalysts for creativity. If you are feeling particularly lacking in blog post ideas, it may be an indicator that you’ve fallen into a bit of rut. Perhaps you find yourself focusing on the same things daily or maybe you are just so busy that your mind feels clouded. If that’s the case, try prioritizing new experiences. Get out there and see the world. Go to a museum, take a class, volunteer, etc. Wake up your tired brain by adding adventure to your life, and I promise you, you will start to feel those wheels turning again.

Related: How to Get Shit Done When You Feel Totally Unmotivated

How do you consistently come up with fresh ideas for your blog?

  1. This post is gold! I so needed this post. I had to do some shifting in my editorial calendar today & I’ve definitely feeling a little brain dead trying to think of posts to fill in the blanks. I think I’m going to go back to some of my old posts & see how I can remix them a bit. When I’m trying to think of new posts, I often just have some girl talk with friends & post ideas bloom from our conversations.

    XO,

    Lauren | Grace, Faith, & Glitter

  2. Alyssa Morter says:

    Love the advice! I have really been enjoying your blog! Even though I am still new to blogging (only about 4 months in) I have already experienced this. I felt embarrassed at first, as if I should alwaysbhave something on my mind to write. It’s good to know that I’m not the one. Thanks for the tips!! 🙂
    http://www.sweetlytattered.com

  3. These are AWESOME tips! These will be so helpful.

  4. I work full-time and am the mom of a 22-month-old — I always feel like my brain is broken, LOL. Thanks for these tips!

    http://www.everydaystilettos.com/

  5. cassandra ikegbune says:

    By reading a lot and carrying my notebook everywhere to jot down random ideas

    http://www.cassiedaves.com

  6. Excellent tips. I can relate to the read a lot one. Reading books, magazines, posts, news articles can get your brain tingling. I also recommend exploring. Head outside, to the city, go for a walk. Sometimes seeing something new can be inspiring as well. :]

    // ▲ itsCarmen.com ▲

  7. TLay Lay says:

    Great Advice!! Thank you for sharing:) I’ve been struggling, this will for sure help me.

  8. Stacia says:

    A favorite one for me is going to forums or places where my ideal client hangs out and dialogues about their problems. I look to see what they’re talking about and struggling with and then figure out how I can address it in a blog post.

  9. Margery Ho says:

    Great tips! Definitely going to use these!

    Blog A Girl with a Camera

    Youtube A Girl with a Camera

  10. Jo Tilsley says:

    I always carry a notebook around with me and I have been known to wake up in the middle of the night with a great idea reach for my notebook and pen, open a page in the middle and write in the dark! I love opening the book in the morning and seeing if I got it all on the page! You also can not beat a good old fashioned mind map I did it recently and boy did it clarify a lot of things.

  11. I’m also a big fan of using a notebook. I always have one on me.
    And I do read a lot, whenever I find an inspiring article I save it to Pocket and when I have writer’s block I have a look at all the articles I saved. Something is bound to spark some creativity in me.

    I also feel that sometimes you need to be ok with not being able to write something. It’s better to take a break than frantically search for something to write. It’s like when you can’t sleep at night but you know you need to but the more you force yourself to fall asleep, the less sleep you’ll actually get. Inspiration is a lot like that.

  12. FlipA Tip says:

    Yes yes I love the going outside one. I have a post like this coming out soon also. I also suggest getting something to eat and drink

    http://www.flipatip.blogspot.com

  13. Leda O. says:

    Every blogger needs this post in her life! Especially the tip about writing the post that scares you. I definitely have a post in the back of my mind that’s controversial, and would take a lot longer to write than normal. And usually my more “controversial” thought-pieces are the most popular!

    xx Leda

    http://littlegirlbiggerworld.blogspot.com

  14. kaleighsomers says:

    Yes! I love this. I just started my second blog, and I’m still trying to figure out if the first one is done-zo or just on hold for now (I think it’s done, which is a hard thing to admit, but it’s time). And I’m a few weeks in to the new one, and already it’s like, “What was I thinking? These 25+ ideas all suck, I have nothing to write.” I love when you said you have to take notes. With my first blog, it wasn’t just about taking notes, but opening up my mind so that ideas came in the first place. I created this mindset where I was seeing more opportunity and ideas in the world around me.

    http://www.blog.kaleighsomers.com

  15. Yes, I find sometimes I am full of ideas and other times it feels like the ideas have run dry. I’ve learned to not panic in those situations and just take a step back, and the motivation soon returns!

  16. Great suggestions. I especially like the idea of mind mapping. You never know where your own mind will take you. I also like the inspiration of writing that difficult/controversial post. You’re right, those can really drive conversation.

    I keep a secret Pinterest board of Article Ideas that can be my go-to source of inspiration when the well runs dry. We all need ideas sometimes!

  17. Vanessa Du says:

    I love using the method of mindmapping, but I have never used it to generate blog ideas. I will try this next time!

    Vanessa│Meili Journey

  18. Ooh, I LOVE these ideas. GENIUS.

  19. Tega says:

    Oooouuu, these are great tips. I’m currently battling with a “post that scares me” and I hope I’ll eventually get around to writing it. Thanks for sharing!

  20. Stephanie Vargas says:

    I stumbled upon your blog after a google search and have been sitting here reading post after post for almost two hours. I was feeling brain blocked and couldn’t figure out what my next post should be. You got me inspired all over again and I think mind-mapping is going to be the activity tonight after we get the kids in bed. So…. Thankyouthankyouthankyou for your help, its exactly what I needed. I think tomorrow I’m going to also try to “get out of my rut” and find some adventure.

  21. NANI BOTANICALS says:

    I found your blog through a simple google search and I have been tuned into your post for hours now. I followed you on Instagram too! Thank you for providing so much insight.

  22. Sadiq Gulma says:

    A few days ago, a fellow friend of mine started her weekly blog post explaining she didnt know what to write and sought for ideas by asking a friend, who ended up saying she should write about chicken. Funny right (she didnt write about any chicken though, but picked inspiration from it. creative huh!). I find this very helpful and I am gonna share it her. Obrigado Melyssa.

  23. Thank you! Awesome ideas! I’m trying out a few of these to get out of the creative dry spot I’ve been in for weeks now. Especially love the mind mapping. 😀

  24. When I started reading this I kind of rolled my eyes but then realized there were numerous pointers you had that fit me. I’ll actually start a making those notes tomorrow. This weekend I’ll write the post that’s been sitting in the back of my head for those words weeks. Finally, more experiences. Since my blog is about building ships in bottles I need to get out there and do it! It’s been too long since I’ve produced sawdust.

  25. Rachael Dickinson says:

    I think this has been very helpful for me! I think lately, I have just been getting out there and mixing things up a little. Trying not to do the same things and trying out new experiences. I think sometimes it helps that I use my blog as a bit of a diary so I can look back through. I also read through other blogs and I think that really helps with motivation.

    Rachael xox

    http://gatsbyandglamour.blogspot.com

  26. Esmaeel Akther says:

    Thanks for guiding me to this Melyssa. This has given me enough confidence to go ahead with my blog. Continue sharing such wonderful content. I shall keep you updated.

  27. Tyler says:

    I love these ideas. Mindmapping is one of my favorite de-stressing activities! And I think people undervalue the remixing idea. Especially with list posts, there’s always something new to add!

    x, Tyler | http://tinymisstyler.com

  28. Camilla Lovell says:

    Such great ideas, your blog is extremely helpful as I begin to enter the world of blogging xx
    http://www.camillajlovell.wordpress.com

  29. “If you want to be a writer, you must do two things above all others: read a lot and write a lot.”
    This is the best thing I extracted from your article Melyssa. As a newbie, I will practice this. Thank you very much for sharing your experience with us.

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